MANI
FESTO
PROJECT 17
01ليس علامة تجارية. موقف.
NOT A BRAND. A POSITION.
We didn't start with a product category. We started with a question: what does it mean to make something worth keeping? Every object that leaves this studio is the answer.
PROJECT 17 ✳︎ OBJECTS FOR THE MODERN RITUAL ✳︎ مشروع ١٧ ✳︎ GAFSA TUNISIA ✳︎ PROJECT 17 ✳︎ OBJECTS FOR THE MODERN RITUAL ✳︎ مشروع ١٧ ✳︎ GAFSA TUNISIA ✳︎ PROJECT 17 ✳︎ OBJECTS FOR THE MODERN RITUAL ✳︎ مشروع ١٧ ✳︎ GAFSA TUNISIA ✳︎ PROJECT 17 ✳︎ OBJECTS FOR THE MODERN RITUAL ✳︎ مشروع ١٧ ✳︎ GAFSA TUNISIA ✳︎ PROJECT 17 ✳︎ OBJECTS FOR THE MODERN RITUAL ✳︎ مشروع ١٧ ✳︎ GAFSA TUNISIA ✳︎ PROJECT 17 ✳︎ OBJECTS FOR THE MODERN RITUAL ✳︎ مشروع ١٧ ✳︎ GAFSA TUNISIA ✳︎ PROJECT 17 ✳︎ OBJECTS FOR THE MODERN RITUAL ✳︎ مشروع ١٧ ✳︎ GAFSA TUNISIA ✳︎ PROJECT 17 ✳︎ OBJECTS FOR THE MODERN RITUAL ✳︎ مشروع ١٧ ✳︎ GAFSA TUNISIA ✳︎
02 —الأشياء لا تملأ الفراغ — تحمله.
OBJECTS DON'T FILL SPACE. THEY HOLD IT.
Decoration fills. Our objects anchor. There's a difference between something that completes a room and something that defines the reason the room exists.
PROJECT 17 ✳︎ OBJECTS FOR THE MODERN RITUAL ✳︎ مشروع ١٧ ✳︎ GAFSA TUNISIA ✳︎ PROJECT 17 ✳︎ OBJECTS FOR THE MODERN RITUAL ✳︎ مشروع ١٧ ✳︎ GAFSA TUNISIA ✳︎ PROJECT 17 ✳︎ OBJECTS FOR THE MODERN RITUAL ✳︎ مشروع ١٧ ✳︎ GAFSA TUNISIA ✳︎ PROJECT 17 ✳︎ OBJECTS FOR THE MODERN RITUAL ✳︎ مشروع ١٧ ✳︎ GAFSA TUNISIA ✳︎ PROJECT 17 ✳︎ OBJECTS FOR THE MODERN RITUAL ✳︎ مشروع ١٧ ✳︎ GAFSA TUNISIA ✳︎ PROJECT 17 ✳︎ OBJECTS FOR THE MODERN RITUAL ✳︎ مشروع ١٧ ✳︎ GAFSA TUNISIA ✳︎ PROJECT 17 ✳︎ OBJECTS FOR THE MODERN RITUAL ✳︎ مشروع ١٧ ✳︎ GAFSA TUNISIA ✳︎ PROJECT 17 ✳︎ OBJECTS FOR THE MODERN RITUAL ✳︎ مشروع ١٧ ✳︎ GAFSA TUNISIA ✳︎
03 — EN
RAW MATERIAL IS THE ARGUMENT. NOT THE EXCUSE.
03 — AR
المادة الخام هي الحجة، ليست العذر.
PROJECT 17 ✳︎ OBJECTS FOR THE MODERN RITUAL ✳︎ مشروع ١٧ ✳︎ GAFSA TUNISIA ✳︎ PROJECT 17 ✳︎ OBJECTS FOR THE MODERN RITUAL ✳︎ مشروع ١٧ ✳︎ GAFSA TUNISIA ✳︎ PROJECT 17 ✳︎ OBJECTS FOR THE MODERN RITUAL ✳︎ مشروع ١٧ ✳︎ GAFSA TUNISIA ✳︎ PROJECT 17 ✳︎ OBJECTS FOR THE MODERN RITUAL ✳︎ مشروع ١٧ ✳︎ GAFSA TUNISIA ✳︎ PROJECT 17 ✳︎ OBJECTS FOR THE MODERN RITUAL ✳︎ مشروع ١٧ ✳︎ GAFSA TUNISIA ✳︎ PROJECT 17 ✳︎ OBJECTS FOR THE MODERN RITUAL ✳︎ مشروع ١٧ ✳︎ GAFSA TUNISIA ✳︎ PROJECT 17 ✳︎ OBJECTS FOR THE MODERN RITUAL ✳︎ مشروع ١٧ ✳︎ GAFSA TUNISIA ✳︎ PROJECT 17 ✳︎ OBJECTS FOR THE MODERN RITUAL ✳︎ مشروع ١٧ ✳︎ GAFSA TUNISIA ✳︎
04 —حيث الطقوس تلتقي بالتجريد.
WE WORK WHERE RITUAL MEETS REDUCTION.
Arabic abstraction, brutalist form, and the discipline of craft. Not as separate references — as a single language. One that was always spoken here, just rarely written down.
PROJECT 17 ✳︎ OBJECTS FOR THE MODERN RITUAL ✳︎ مشروع ١٧ ✳︎ GAFSA TUNISIA ✳︎ PROJECT 17 ✳︎ OBJECTS FOR THE MODERN RITUAL ✳︎ مشروع ١٧ ✳︎ GAFSA TUNISIA ✳︎ PROJECT 17 ✳︎ OBJECTS FOR THE MODERN RITUAL ✳︎ مشروع ١٧ ✳︎ GAFSA TUNISIA ✳︎ PROJECT 17 ✳︎ OBJECTS FOR THE MODERN RITUAL ✳︎ مشروع ١٧ ✳︎ GAFSA TUNISIA ✳︎ PROJECT 17 ✳︎ OBJECTS FOR THE MODERN RITUAL ✳︎ مشروع ١٧ ✳︎ GAFSA TUNISIA ✳︎ PROJECT 17 ✳︎ OBJECTS FOR THE MODERN RITUAL ✳︎ مشروع ١٧ ✳︎ GAFSA TUNISIA ✳︎ PROJECT 17 ✳︎ OBJECTS FOR THE MODERN RITUAL ✳︎ مشروع ١٧ ✳︎ GAFSA TUNISIA ✳︎ PROJECT 17 ✳︎ OBJECTS FOR THE MODERN RITUAL ✳︎ مشروع ١٧ ✳︎ GAFSA TUNISIA ✳︎
05لا شيء يخرج حتى يكون حقيقياً.
NOTHING SHIPS UNTIL IT'S TRUE.
Every release is argued over, stripped back, and rebuilt. We kill ideas that almost worked. We delay things that need more time. This is not a pipeline. It is a practice.
OBJECTS FOR THE MODERN RITUAL
P/17
17 objects. Each one argued over.
None of them accidental.